Online Master Course
SEO Content Strategy. Simplified.
A step-by-step guide for efficiently planning, creating, and publishing search-optimized content that engages and delights your audience.
Is this you?
Do you want your business to be more visible online?
Do you want to understand the best way to demonstrate your expertise to your audience?
Are you looking for an efficient way to create content with maximum impact?
An SEO Content Strategy resolves each of these challenges - and more, by leveraging your blog as your foundation for creating, distributing, and repurposing content.
SEO
tells us what information your audience is seeking and the online experience they expect.
A Content Strategy
is a plan for creating content that demonstrates your expertise and provides value to your audience.
A Blog
amplifies your online brand visibility in a format that is easily shared and repurposed into different platforms and media types.
But how is it done?
Introducing my proven framework for efficiently creating impactful content:
SEO Content Strategy. Simplified.
This self-paced, on-demand course takes you step-by step through researching, planning, and creating content that provides value to your audience and drives business result
Who it’s for.
Small Business Owners & Entrepreneurs
Who are:
Struggling to leverage their online presence to grow their business
Overwhelmed by the idea of consistently creating new content
Frustrated by the lack of traffic and engagement on their website
In-House Marketing Professionals
Who feel:
Overwhelmed trying to align keyword research with their business services
Unsure how to strategically create and repurpose content their audience will value
They need expert guidance for a content development or optimization project
Marketing Freelancers & Content Creators
Who want to:
Offer their clients fully optimized content creation for projects
Offer tangible and more advanced service options to their clients
Collaborate with website developers by providing search-optimized content
What’s Included.
Chapters & Lessons
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Chapter Lessons:
What is SEO?
Three Types of SEO
Why Focus on Content and SEO?
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Chapter Lessons:
Audience Segmentation
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Chapter Lessons:
Brainstorming Audience Search Behavior
Website Analysis
Competitor Analysis
Understanding Search Intent
Keyword Queries
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Chapter Lessons:
Using a Content Planner
Creating a Content Archive
The Just One Topic Method
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Chapter Lessons:
Blogging Dos and Don’ts
Drafting and Publishing Your Blog Post
Resources
5 Chapters and 14 Video Lessons
Course Workbook [Fillable PDF]
Customizable Templates [Google Sheets]
Checklists [PDF]
Links to online resources and references
Unlimited access to CazMethod Resource Library
What You’ll Learn.
How To
Define your business and products in terms of their value to your customers.
Segment your audience according to common problems to be solved.
Create an archive of existing content.
Use keyword research in your planning.
Organize your content plan into monthly content calendars.
Draft, optimize, and publish a blog post.
Skills You’ll Acquire
Audience Segmentation
Keyword Research
Content Archive Creation
Content Strategy Framework
Content Calendar Creation
Content Repurposing
Blog Writing
Blog Formatting
Cross-Publishing Blog Content
How It Works.
Choose from the flexible purchasing options
Set up your CazMethod account to access your course dashboard.
Download all resources and complete coursework at your own pace.
All course purchases include:
1-30 minute one-on-one post-course mentoring session.
Unlimited access to course content and CazMethod Resource Library
Discounts on future courses and workshops
Meet Caz.
Hi, I’m Cassie Conroy. I’m an SEO Content Writer and Marketing Strategist with more than 15 years of experience in marketing success—both in-house and as a freelance Marketing Consultant, where I founded RowleyGrace Content Marketing and CazMethod.
I'm passionate about empowering business owners and marketing professionals with my proven framework for effective content creation and SEO strategy. It’s simple, efficient, and repeatable, allowing you to achieve consistent results.
“Cassie is an absolute treat to work with! She helped me substantially with my SEO. She’s professional, helpful, and thorough. I highly recommend Cassie to anyone looking for an expert in SEO.”
“If you’re a small business owner looking for someone to help you level up with your online presence, we highly recommend Cassie. She’s extremely patient and able to explain complex concepts in a way that is clear and understandable, and provides wealth of resources for us to consult independently. Her expertise is worth every penny.”
“Cassie is an amazing content writer and strategist. She has a fresh perspective and extensive knowledge of all things SEO and digital content - and she provides info on free and low-cost tools available to help execute a thorough strategy.”
Choose Your Plan.
Course Only
This self-paced option allows instant access to the course content and resources.
Accountability Package
The Accountability Package is ideal for those just getting started and want extra guidance - or experienced professionals who periodically need a nudge to stay consistent.
30 Day Money Back Guarantee
If you’re unhappy with this course for any reason, you may request a full refund within 30 days of purchase.
Frequently Asked Questions.
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Once you’ve purchased the course, you will receive an email with instructions for creating a login ID and accessing the course.
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Course content is organized sequentially to take you step by step through researching and planning your content strategy, content calendar, and drafting and publishing your search0optimized blog post.
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Your purchase includes an expert review of your plan and one 30-minute check-in call. If you would like additional guidance, you can purchase an Accountability Package that will give you one 30-minute check-in per month for six months.
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You will be able to download the course workbook and all templates.
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Your purchase gives you unlimited lifetime access to current course content and any future updates.
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Yes. If you’re not satisfied with this course, you may request a refund within 30 days of purchase by emailing cassie@cazmethod.com.