Are you a business owner who is unsure about SEO? Whether you’re just starting to build your online presence or are an established business looking to improve online engagement, there are numerous decisions to consider. In both scenarios, it may seem beneficial and cost-effective to skip SEO, but before you do, I encourage you to consider the following facts.

Tell me if this sounds familiar - You know that statistically, blogging is one of the most effective divers of early-stage demand generation (Source: Content Marketing Institute), so you meticulously craft and publish blog post after blog post, only to have them fall flat. No engagement, no demand generation…crickets. It can be incredibly discouraging. 

Fear not. In my experience, when a blog “isn’t working,” it’s because of one (or more ) of the following four reasons. Once you can pinpoint the issue, understand the solution, and how to implement it, your blog content will have more impact.

Strategic content engages your audience by demonstrating your ability to resolve their pain points. SEO research tells us the language your audience uses, the questions they ask, and the user experience they seek. Search engine-optimized content leverages each of these  tools to provide value to your audience and inspire engagement.